Tag Archives: Marketing

The Top-Secret, 100% Sure-Fire Method to LOSE customers!

I wanted to share with you an experience I had today of a long-time business relationship going sour.

I have been having an issue with one of my ears, so I made an appointment with my doctor, who I have been seeing for over 5 years. They said the only time slot they had available was 12:15 PM. Sadly, this conflicted with another appointment I had for a conference call. Thus, I had to cancel my conference call, which was at 12:00.

I got to my doctor’s office at 12:05, to make sure I was on time.

12:15 – still waiting

12:30 – still waiting

12:50 – I finally get called. By now, I am slightly annoyed, since I could have made my conference call if I had known they would be late.

The end result was that the doctor saw me, diagnosed the issue (kind of), but it was not something that she could simply write a prescription for. She then told me that I could see a specialist tomorrow (and pay for another appointment), or wait another 30 minutes, because she didnt have time to help me right then.

After another 30 minutes wait, she tried to fix my issue. She couldn’t, and referred me to a specialist anyway.

The end result is that I wasted over an hour of my time simply waiting for her. She spent a grand total of about 25 minutes with me, but could not fix my problem. She charged me $150 to NOT solve my problem, and I still have to pay a specialist tomorrow.

Needless to say, I will be seeking a new doctor.

For any doctors who may be reading this, I have a suggestion. If you were to market your practice as beingĀ  the doctor that sees patients ON TIME, you will be FLOODED with patients.

Until next time.

Helping you in this war we call BUSINESS.

Brent Allan C.S.H., C.C.S.



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Are you neglecting a valuable marketing tool?

I am sure most people would agree that, if you you want a marketing piece to intrigue the potential client, then it has to look good. A powerful message targeted to the right audience, nice visuals, preferably something memorable.

Yet, I have found that so many organizations neglect a potentially significant marketing tool, even though they all have them. I am talking about business cards.

Business cards are a representation of who we are and what our business is. Unfortunately, 99% of them are completely forgettable. We collect a stack of business cards at networking events, and go through them afterwards (unless they get tossed into a desk drawer and are lost to the ages), and they all look alike. Same size, same weight, same everything.

Although there is enough material on this topic to write a book (which I am), I wanted to point out 3 critical errors most people make with business cards.

#1 – One card for all occasions

A marketing piece should target a specific audience, and should specifically address the needs and wants of that audience. Unless your business only has one type of customer, then you are under-utilizing this tool if you have one generic business card. And with how inexpensive business cards have become, there is really no reason not to have multiple types of cards. As an entertainer, I have 4 different business cards. One is for the corporate market, one is for children’s entertainment, one is for festivals and events, and the other is a generic card for use when a potential client does not fall into any of those previous categories. Each card addresses the needs for that particular type of client, and how I can fulfill those needs.

#2 – 50% of the space is wasted

A business card has 2 sides, yet I only see printing on both sides of maybe 30% of the business cards I receive from others. If you were printing a brochure, would you only put content on one side? The other side can have other important information, like a special offer, a call to action, or some kind of useful information that could be a reason for someone to actually KEEP the business card.

#3 – No product pictures

You wouldn’t put out a product brochure without showing your product, would you? I know, some may argue that they are a service provider, so there is not a physical product to show. WRONG! A picture is even more important to a service provider, because the product is YOU! A picture of you makes you a person, not a faceless entity. And if the client identifies with you as a person instead of just a company, then you can build a relationship with that client. And relationships are what lead to referrals and testimonials. So, if you are a mortgage broker or an insurance agent or some other service provider that represents a large company without a face, then it is absolutely VITAL that your picture be on your card.

As I mentioned earlier, there is much more to be said on this subject. But I figured I would provide a few key tips that readers may find helpful.

Good luck to you, and here is to your success!

Brent Allan C.S.H., C.C.S.


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