Marketing a small business is difficult. Trying to acquire new customers in a world where they are bombarded by marketing messages from your competitors can be tiring and frustrating. But are you ignoring the customers that are most likely to buy from you?
I am referring, of course, to your current and past clients. Do you capture their contact information and contact them frequently? Now, I don’t mean you should spam them with correspondence every day, but you could have a monthly newsletter, or you can send them coupons and special deals periodically. They have already bought from your company, so as long as you did even an average job and did not alienate them, they are likely to buy from you again. But you don’t want to settle for an average job. If you do a fantastic job, then they are probably already waiting for an opportunity to come up to buy from you again. Sending them a special deal may be the tipping point and gets them to ring your cash register again.
If you are not already doing something to capture the contact information of your customers, make sure you do so. Offer them a free gift or a special discount for joining your FREE “Solid Gold Customers Club” or whatever you want to call it. Make them feel special, and they will be back.
Brent Allan C.S.H., C.C.S.