Can you make history in 2008?

Just a few days ago, the New England Patriots made history by being the first team to go undefeated in the regular season since 1972, and the first team to ever go undefeated in a 16 game season. (The seasons were shorter back in ’72.)

They accomplished this monumental feat by holding themselves to high standards and going out there and working hard each and every day.

These are the same kind of high standards that a small business owner must hold himself and his company to. An entrepreneur has to work tirelessly, but the rewards are worth it. And one task which must be continually done is marketing your business.

In the Chinese calender, 2008 is the year of the Rat. Some of the characteristics of the Rat are:

  • Hardworking
  • Ambitious
  • Passionate
  • Adaptable

These are all traits that entrepreneurs need to have. Many of us have these attributes naturally, which is why we are entrepreneurs in the first place.

My first piece of advice for you for the new year is to set your goals high, work them every day (ok, you can take a day off or vacation occasionally), and adapt to take advantage of current events and trends. If you accomplish those three things, 2008 can be a history-making year for you and your business. Good luck!

Brent Allan C.S.H., C.C.S.


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