A New Beginning

I know I haven’t updated in a very long time. That’s because I have decided to kill this blog. My new blog can be found here.
If anybody still cares.

The Top-Secret, 100% Sure-Fire Method to LOSE customers!

I wanted to share with you an experience I had today of a long-time business relationship going sour.
I have been having an issue with one of my ears, so I made an appointment with my doctor, who I have been seeing for over 5 years. They said the only time slot they had available was [...]

Do you tell your customers that you hate them?

OK, I know this title is going to sound a bit weird.
Basically, what I am asking is, what message are you conveying to your customers?
In the past month, I have had several bad experiences at stores. The first was at Best Buy. I went, I bought something. Two days later, the item goes on sale, [...]

Are you ignoring your best prospects?

Marketing a small business is difficult. Trying to acquire new customers in a world where they are bombarded by marketing messages from your competitors can be tiring and frustrating. But are you ignoring the customers that are most likely to buy from you?
I am referring, of course, to your current and past clients. Do you [...]

Can you make history in 2008?

Just a few days ago, the New England Patriots made history by being the first team to go undefeated in the regular season since 1972, and the first team to ever go undefeated in a 16 game season. (The seasons were shorter back in ‘72.)
They accomplished this monumental feat by holding themselves to high standards [...]

Marketing your small business is all about giving

Why should your customers buy from you instead of a competitor?
Low prices? A simple Internet search can uncover lower prices.
Customer service? Every company claims to offer this, but many do not.
To provide your customers with truly exceptional customer service, you must cherish them, you must value them above all else. Then you will capture [...]

Welcome to the Biz Warrior blog

I will use this blog to provide great tips and advice to those who need to market and brand themselves or their products. I will cover a variety of topics, and occasionally mention some informational products that either I have written myself, or that I have stumbled upon that I would highly recommend.
Welcome aboard!