OK, so in the last installment of Marketing Makeover, we identified our fictional company for grooming pet llamas, and gave it a name “The Lavish Llama.” Of course, llama grooming services are a dime a dozen. We need to figure out a way to stand out from the others, how to be unique. This is [...]
Entries from February 2008
February 15, 2008
Marketing Makeover #0 – It begins
In an effort to continuously offer real value to my readers, I am beginning a series that will continue over the next several weeks and beyond, that I am calling “Marketing Makeover.” In this series, I will create a fictional company and develop a comprehensive marketing plan, going over the how and why of each [...]
February 8, 2008
What can small businesses do to stay alive during a recession?
With all of the mortgage disasters happening around us, the housing market being in shambles, and the presidency facing a change, people have begun to murmur that dreaded R-word. Recession. It strikes terror into the hearts of business owners as they lie awake at night, haunted by visions of their business drying up because people [...]
