I wanted to share with you an experience I had today of a long-time business relationship going sour.
I have been having an issue with one of my ears, so I made an appointment with my doctor, who I have been seeing for over 5 years. They said the only time slot they had available was [...]
Entries from January 2008
January 16, 2008
The Top-Secret, 100% Sure-Fire Method to LOSE customers!
January 10, 2008
Do you tell your customers that you hate them?
OK, I know this title is going to sound a bit weird.
Basically, what I am asking is, what message are you conveying to your customers?
In the past month, I have had several bad experiences at stores. The first was at Best Buy. I went, I bought something. Two days later, the item goes on sale, [...]
January 4, 2008
Are you ignoring your best prospects?
Marketing a small business is difficult. Trying to acquire new customers in a world where they are bombarded by marketing messages from your competitors can be tiring and frustrating. But are you ignoring the customers that are most likely to buy from you?
I am referring, of course, to your current and past clients. Do you [...]
January 1, 2008
Can you make history in 2008?
Just a few days ago, the New England Patriots made history by being the first team to go undefeated in the regular season since 1972, and the first team to ever go undefeated in a 16 game season. (The seasons were shorter back in ‘72.)
They accomplished this monumental feat by holding themselves to high standards [...]